Case Studies

Explore how we’ve made a tangible difference for practices just like yours!

Facebook Ads for New Patient Acquisition for a Dental Clinic

The Challenges

Our dental client, based in a competitive urban area, was struggling to bring in new patients despite having a great reputation and state-of-the-art facilities. With minimal organic search traffic and limited visibility online, the clinic needed a paid advertising strategy to quickly generate leads and fill appointment slots. The client had concerns over advertising costs, especially after a negative experience with another agency.

Our Strategy

Our goal was to generate new patient leads through targeted Facebook Ads, with a focus on emergency dental services and new patient specials.

We defined the target audience by demographics (age, income level, location) and behaviors (e.g., people interested in dental health or experiencing tooth pain).

We created Facebook ads promoting a Free Consultation for new patients, combined with a limited-time offer for $99 teeth whitening.

Retargeting ads were used to follow up with people who clicked but didn’t schedule an appointment, offering them an additional discount on their first visit.

We built a dedicated landing page that collected lead information and allowed users to book appointments directly online.

A 5-day email nurturing sequence was set up to further engage leads, providing oral health tips and reminding them of their special offer.

The Results:

Generated 150 qualified leads in the first month with a $900 ad spend.

The CPL (Cost per Lead) was $6, which is a highly efficient cost for the dental industry.

25% of leads converted to booked appointments within the first 30 days. Retargeting ads improved conversion rates by 15% over initial ads.

The client saw an increase in new patient visits, leading to an overall 15% increase in revenue for that month.

Impressed by the results, the client increased their ad budget to expand the campaign further.

Facebook Ads for Cosmetic Dentistry – Boosting Smile Makeover Inquiries

The Challenges

A cosmetic dentist specializing in smile makeovers, veneers, and teeth whitening faced difficulty attracting high-value patients despite offering premium services. Although their clinic had a strong local reputation, they were not reaching enough of the target audience who were actively searching for cosmetic dental treatments.

Our Strategy

Our goal was to increase leads for cosmetic dentistry services through Facebook Ads with a focus on smile makeovers and veneers.

We targeted a more affluent audience with specific interests, including luxury lifestyle, beauty, and dental aesthetics.

We created a series of before-and-after video ads showcasing smile makeovers and highlighting a free smile consultation offer for first-time patients.

A special "Book a Free Consultation" offer was combined with a limited-time promotion for $500 off veneers.

We set up a custom landing page with high-quality images, testimonials, and a clear call-to-action for booking consultations.

Retargeting ads were used for people who interacted with the ads or visited the site but didn’t book an appointment.

The Results

Generated 100 qualified leads in the first month with a $1,200 ad spend.

The CPL was $12, which is competitive for cosmetic dental procedures.

20% of leads scheduled consultations within the first month, many of which converted to full smile makeover treatments.

Video ads had a 30% higher engagement rate than static images, effectively driving interest in high-ticket services.

The overall conversion rate from leads to completed procedures was 12%, significantly increasing revenue from high-value treatments.

The client was extremely satisfied with the quality of leads, resulting in a 25% increase in cosmetic treatment bookings.

Facebook Ads for Pediatric Dentistry – Attracting New Family Patients

The Challenges

A pediatric dental clinic that specializes in children’s dental care struggled to fill its appointment slots and was not reaching enough local families. Despite having great reviews, they weren’t leveraging Facebook Ads to attract new parents in their area, especially during back-to-school periods when families are more likely to book dental check-ups.

Our Strategy

Our objective was to build awareness for the pediatric dental clinic and generate leads from local parents looking for a trusted dentist for their children.

We created ads promoting the clinic’s child-friendly environment and a free dental exam for kids under 5.

The ads specifically targeted local parents with children aged 1–10, emphasizing the clinic’s compassionate approach and special discounts for families.

We used carousel ads to highlight the clinic’s amenities, friendly staff, and child-oriented services, like teeth cleaning and check-ups.

A dedicated landing page offered easy online appointment scheduling with special offers for families booking multiple children at once.

Retargeting ads were used for parents who had engaged with the initial ad or visited the site but didn’t complete their appointment booking.

The Results

Generated 200 leads in the first month with a $1,000 ad spend.

The CPL was $5, making this campaign highly efficient for attracting local families.

30% of leads converted to booked appointments within the first 30 days.

Retargeting ads drove a 20% higher conversion rate compared to the initial cold audience ads.

The client saw a 40% increase in new family patients for the month, significantly improving their appointment schedule and helping them fill vacant spots.

After seeing these results, the client chose to scale up their Facebook Ads budget for the next quarter.

Facebook Ads for General Dentistry – Building Awareness and Generating Leads for Routine Checkups

The Challenges

A general dental practice wanted to increase patient visits for routine check-ups, cleanings, and preventive care, but the clinic was struggling to stand out in a crowded market. Their organic search traffic was limited, and they didn’t have the budget to compete heavily with larger practices in the area. The client wanted an affordable and effective way to drive leads for their preventive dental services.

Our Strategy

We focused on building brand awareness and generating leads for routine checkups, cleanings, and other preventive care services.

The target audience was local residents within a
5-10 mile radius who were likely due for a routine dental appointment.

We created a series of ad campaigns promoting a "Free Consultation" or "Discounted Cleaning" for new patients.

Simple, straightforward ads with testimonials from happy patients and images of the clean, welcoming office environment were used to encourage appointments.

A dedicated landing page allowed users to easily book appointments and receive a discount for new patients.

A follow-up email campaign was set up to encourage appointments and offer additional dental tips and services.

The Results

Generated 120 new patient leads in the first month with a $700 ad spend.

The CPL was $5.83, a cost-effective acquisition for preventive services.

20% of leads converted to booked appointments, leading to an increase in routine dental visits.

The ad campaign saw a 15% increase in appointments for cleanings and routine checkups compared to the previous month.

After seeing positive results, the client increased the ad spend for continued patient acquisition.

We help dental practices lock in loyal patients, so they can grow effortlessly and stop sweating over confusing marketing strategies, using our Profit Rocket System.